Because I tend to lose things when I bury them deep deep deep in my bookmarks, here’s a copy off about.com posing as a blog post:
Whether we’re composing a blog or a business letter, an email or an essay, our goal should be to respond clearly and directly to the needs and interests of our readers. These ten tips should help us to improve our writing whenever we set out to inform or persuade.
Lead with your main idea.
As a general rule, state the main idea of a paragraph in the first sentence–the topic sentence. Don’t keep your readers guessing.
See Practice in Composing Topic Sentences.
Vary the length of your sentences.
In general, use short sentences to emphasize ideas. Use longer sentences to explain, define, or illustrate ideas.
See Sentence Variety in Thurber’s “Life and Hard Times.”
Put key words and ideas at the beginning or end of a sentence.
Don’t bury a main point in the middle of a long sentence. To emphasize key words, place them at the beginning or (better yet) at the end.
See E.B. White’s New York in the 1940s.
Vary sentence types and structures.
Vary sentence types by including occasional questions and commands. Vary sentence structures by blending simple, compound, and complex sentences.
See Basic Sentence Structures.
Use specific nouns and verbs.
To convey your message clearly and keep your readers engaged, use concrete and specific words that show what you mean.
See Descriptive Details in Wallace Stegner’s “Town Dump.”
Cut the clutter.
When revising your work, eliminate unnecessary words.
See Practice in Cutting the Clutter.
Read aloud when you revise.
When revising, you may hear problems (of tone, emphasis, word choice, and syntax) that you can’t see. So listen up!
See On Reading Aloud.
Actively edit and proofread.
It’s easy to overlook errors when merely looking over your work. So be on the lookout for common trouble spots when studying your final draft.
See Revision Checklist and Editing Checklist.
We’ll close with a cautionary note borrowed from George Orwell’s Rules for Writers: “Break any of these rules sooner than say anything outright barbarous.”